Streetwear Retailer Coming To Long Island City

We’ve known for a long while but people are still waking up to, Queens is cool. Always was, always will be. We just have more proof now. Enticing signs adorn the storefront next to MOMA PS1 on Jackson Ave. The company’s logo is much smaller than their the attention grabbing green lettering that states: QUEENS GETS THE MONEY.

This shop will be new to our neighborhood, but Extra Butter has history. They formed in 2007 and have a shop on the Lower East Side. Their story and mission, according to their website: “Created by friends who shared a love for New York, Sneakers, Street Culture and Cinema. Our mission is simple; to engage, empower and inspire our community and followers from all over the globe.”

We are so excited for this shop to open and think they picked the perfect spot near MOMA PS1. We look forward to some socially distanced shopping very soon. Stay tuned for more info as details come in.

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New Business Signs Lease at Former LIC Market Space

Saying goodbye the LIC Market was hard for the community, and we continue to wish them all the best. Many have wondered who or what will replace them in that wonderful space, and it looks like we now have the answer.

MULTISWEET, an established bakery that originated in State College, PA. and has a location in downtown Manhattan, has signed a lease to open a third location at 21-52 44th Drive. The owners are busy preparing the space and will be sharing more information with us soon, but we checked out their website and are already following them on Instagram. We will have more information on opening dates, hours and services soon, but for now, some dessert porn to kick off your weekend.

MULTISWEET Instagram @multisweet_inc




Come for the Tacos, Stay (Outside) for the Cafe + Cocktails!

Photos via Top Quality Instagram

For a relatively small neighborhood with fewer restaurants than some neighboring hoods, we sure do have a fair selection of Mexican/Tex Mex cuisine; Skinny’s Cantina, Corazón de Mexico, Casa Enrique, and the Creek and the Cave. There’s a an exciting newcomer to the scene — Top Quality, who landed in Court Square, earlier this summer with one of the largest outdoor spaces in we’ve seen.

In addition to a cafe and cocktail lounge, they offer tasty and inventive tacos you assemble yourself,  that  include  excellent  vegetarian options  like  smoked  cauliflower  and  grilled  haloumi  cheese.  Meat eaters  and  traditionalists  will  appreciate  the  chicken  tinga,  carne  asada,  and  salt  + pepper shrimp  selections.

Closed Mondays. Sun, Tues-Thurs 10a-9pm. Fri + Sat. 10a-10pm.


Safe, In-Studio Classes Available for Kids at Pure Performing Arts

As NYC parents continue to navigate the challenging and changing landscape of schooling in the time of COVID19, there is a new option for Long Island City parents, to add to the mix.

Pure Performing Arts (PPA) was established in 2017, but just recently secured in a physical studio space. Owner and LIC resident, Jenny Liu, wants to provide a much needed in-person option for children, to supplement their remote or blended academic courses this fall.

With extensive safety protocols in place (read their full policies here), the studio is a light filled, safe, and inspiring space for children to develop socially and creatively.


Enrollment for small group and one on one instruction in ballet, yoga, music, and more, is open. Learn more on the PPA website. They are also hosting a Kids Art Exhibit and welcome entries from artists entering grades K-12 ( regardless of studio enrollment). To submit art, contact and for full entry details, see contest guidelines.




Beloved Neighborhood Restaurant to Close

LIC Market, established in 2010, will sadly be closing their doors. They do not site a specific reason, but in the owner’s heartfelt message on Facebook, there is a reference to the “lunacy of 2020.” They also encourage residents to support local businesses. We wish them well and thank them for a decade of enhancing Long Island City through their amazing coffee, food, and wine.

From the owners on the restaurant FB page.