Court Square resident begins grocery service, PickUpLater

Legumes in bowls and vegetables

Kodjo Hounnaké is resident of Long Island City, and founder of PickUpLater. Prior to launching the startup this past Thanksgiving, Kodjo had a long career on Wall Street as an investment banker and later as a Private Equity, and Hedge Fund professional. With PickUpLater, he is embarking on an entrepreneurial venture where he set off to convert groceries shopping from a dreadful to a pain-free experience. We sat down with him recently to ask him about PickUpLater:

1. Tell us about PickUpLater

PickUpLater is an online grocery delivery startup that allows you to have your groceries delivered to your door within 2 hours once you place an order via We also have a pickup option at the grocery store. Once you place an order through the website, we assign a personal grocery shopper to your purchase. As the name indicates, the personal shopper shops for your groceries and delivers them to you in the time frame you choose, or has your order ready for you to pick up at the store. We’ve currently partnered with Foodcellar & Co, the natural and organic grocer here in Long Island City, and will be adding more stores to our platform in the future.

2. Who does it serve?

Our service is offered to anyone with an internet connection who prefers the convenience PickUpLater gives you. Grocery shopping is time consuming, and most of us just don’t have the time. Imagine the thought of leaving work and having to fight the crowd and long lines at the grocery store. I may be biased, but I would rather someone else run that shopping errand for me so that I can use that time for something else. PickUpLater is currently offered to residences and establishments located primarily in Long Island City, with delivery services initially extending to Hunters Point, Astoria, Sunnyside, Woodside, and Greenpoint.

3. Why did you pick Long Island City?

Well first of all as a resident of Long Island City, it’s a neighborhood that’s near and dear to my heart. But most importantly, LIC has seen an incredible boom of real estate development projects over the past few years. There has been a large shift of young families and professionals moving to the area and building a community, right across the river from Manhattan. Currently, there are over 7,000 residences in a couple mile radius, with over 10,000 residential units opening in the near future. The majority of these families are busy working people who will appreciate the convenience and time-saving value proposition of PickUpLater.

4. What are your visions for the future?

Over the course of the next year, we will focus on expanding our PickUpLater delivery zones to other areas of Queens. With Foodcellar opening its second location within the next few months, we will be offering pickup and delivery from that location as well, which will allow us to expand delivery deeper into Queens. In the future we will be partnering with more grocers in New York and other states. Our plan is to make grocery shopping, a pain-free and time saving experience for everyone with an internet connection.


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