Earlier in August, The Court Square Blog reported that an Orangetheory will be coming to 21-10 44th Drive.1 We sat down with owner Lars Scofield recently to find out more about his upcoming fitness center. Here’s what he had to say:
The Court Square Blog: Tell us about Orangetheory.
Orangetheory: Orangetheory® makes it simple to get more life from your workout. One of the world’s fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching, and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Orangetheory franchisees have opened over 1,100 studios in 49 U.S. states and 22 countries, was ranked #60 in Inc. magazine’s Fastest Growing Private Companies List and listed as #25 on the 2019 Entrepreneur Franchise 500 list.
TCSB: What is the philosophy behind your workouts?
OT: Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength, and power to generate the ‘Orange Effect’ – whereby participants keep burning calories for up to 36 hours after a 60-minute workout. We provide an inclusive community that is fun and accessible to all.
TCSB: Why did you pick Court Square?
OT: Our Queens studios in Bayside, Forest Hills and Astoria have some of the largest memberships in NYC, so it makes sense to continue to expand in Queens. Court Square is centrally located in LIC and will be convenient for most LIC residents and employees.
TCSB: What are your contact details and when do you plan on opening?
OT: We will start taking reservations for discounted founders rates in September and anticipate opening by the end of 2019. We take calls/texts at (718) 881-8111 and emails at email@example.com.